Krystal Elaine Scott is the Brand Founder and CEO of The Well, a collaborative co-working community for creative + entrepreneurial women (launching 2018). An entrepreneur herself, Krystal is passionate about facilitating opportunities for women entrepreneurs---especially entrepreneurial women of color---to develop strong faith, friendships and finances as they start and scale their businesses.
Krystal believes her God-given purpose is to inspire women to become the very best versions of themselves and give them the tools to do so.
For over eight years, Krystal wrote The Feisty House, a beloved lifestyle blog for creative + entrepreneurial women. It was through blogging that Krystal both discovered and connected with her purpose of inspiring entrepreneurial women. Her years of writing such an inspirational blog have made her an expert at building community and creating engaging content, and she has a keen eye for good branding and design. Plus, through direct connections with her readers, Krystal has developed a deep knowledge and understanding of what resonates with millennial women of color.
In 2015, Krystal launched the #dreamjobBRUNCH, an intimate + engaging networking experience that provides attendees with up close and personal access to women entrepreneurs who share invaluable insights on how they turned passion and an idea into a full-fledged business. In 2017, Krystal will add #dreamjobDRINKS to her roster of events: a fun night for creative women at all stages of entrepreneurship to connect over cocktails.
Krystal also connects with her community via her weekly email newsletter, #byKrystalElaine, where she shares a behind-the-scenes look at how she's building her brand and business, the ups and downs of entrepreneurship, and plenty of lifestyle inspiration and advice for women as they build their dream jobs.
Krystal welcomes opportunities to collaborate with brands and businesses that are in line with her purpose of inspiring and supporting creative + entrepreneurial women.
Freelance Content Development
Krystal has almost ten years of experience as a digital storyteller creating original, engaging content in the following verticals: lifestyle, personal style, blogging, beauty, entrepreneurship and faith/wellness. If you represent a lifestyle or beauty brand that needs someone to create original content, maintain your editorial calendar or give your blog a refresh, Krystal is currently taking on a few clients (women-owned and minority-owned brands are especially welcome).
Speaking Engagements and Event Hosting
Krystal is a warm, outgoing and confident public speaker. She sincerely enjoys connecting with people face-to-face, and is as comfortable in a room of ten as she is speaking to an audience of hundreds. Krystal is interested in speaking or hosting sessions at conferences and retreats, as well as participating in panel discussions.
Workshops, Webinars and Summits
With years of experience in blogging, social media, content marketing, community engagement and branding, Krystal has a wealth of knowledge to share with women who are eager to sharpen their skills in these areas. She is interested in sharing her expertise at in-person workshops or via virtual summits and webinars.
Media Placements and Contributing
Krystal has written well over 800 blog posts for The Feisty House, not including guest posts on other websites. She is interested in becoming a contributor focusing on female/minority entrepreneurship, productivity and lifestyle, and wellness. Krystal also welcomes the opportunity to be featured in media publications (including blogs, other websites, online/print magazines, online/print newspapers), on podcasts, or in television spots.
Other Brand Partnerships/Sponsorship
Krystal has worked with a number of respected brands, including Maybelline, Ford Motors, Clinique, HP, Google Home, and Dove Beauty. If you represent a brand that thinks Krystal would be the perfect spokesperson or brand ambassador, or you have a great idea for a brand partnership with The Well, or would be interested in sponsoring a #dreamjobBRUNCH or #dreamjobDRINKS event, get in touch with her here.
Interested in collaborating with Krystal? Send her a message.
I believe in living a purpose-driven life.
I firmly believe that each one of us is called to do something special with our time here on earth. Your calling or your purpose is that special job that God has put you here to do, and He has made my calling “crystal clear.” I am blessed to know what my “why” is. I know why I’m here, and what I’m supposed to be doing with my time.
This is my "why." This is my reason for being, for doing, for creating.
- Krystal Elaine
Subscribe to my weekly email, #byKrystalElaine. Every Thursday, I share musings on entrepreneurship, bits and pieces of my current life, style and beauty inspirations, and always an encouraging word to help you stay motivated!
Follow me on Instagram: @byKrystalElaine. See more of my day-to-day life balancing entrepreneurship with family life, and be sure to watch my Instagram Stories...I share my weekly to-do list, chat about my business successes (and failures), and sometimes my baby girl crashes the party!
Tweet me: @byKrystalElaine. If I've just read a good book, found a new lipstick, or been to a restaurant that you MUST VISIT, you'll hear about it on Twitter first.
Send me a note. Use my contact form to stay in touch with me. Your message goes straight to my email inbox, and I usually respond within 24-48 hours.